Five Keys to Succeed as a Service Provider

An interview with Mark Podgainy, Managing Director at Getzler Henrich & Associates

Mark Podgainy knows it’s not easy to succeed as a service provider. Unlike a product, he says, a service has no tangible value. You can’t touch it, feel it, or directly experience its benefits. That means you must do a lot more than simply provide great services to succeed in today’s hyper-competitive environment.