by Lou Sokolovskiy (2/12)

Business Development has real, tangible benefits that can greatly impact your life, including elevating your earning potential, advancing your career, and improving your lifestyle. 

Mastering the Art of Business Development Blog Series 
Article Two: Why Is Business Development so Important?

In my last article, I defined the term “business development” and provided some insight into the concept with an example. While the benefits of doing business development may be clear to some, many people ignore or minimize its value. There are two possible explanations for this: (1) They cannot see the present value of doing business development because results are often delayed, and/or (2) they feel that they are not good at business development, it is outside of their comfort zone, and therefore they shy away from it. Regarding the first explanation, while it may be a challenge to see the immediate benefits of doing business development, it is important to understand that there are real, tangible benefits and that business development can greatly impact your life. The goal of this article is to illuminate some of those benefits.