by Lou Sokolovskiy (6/10)

Crafting a personal mission statement is step two in creating a personal business development strategy. Your mission statement should be global and broad, but also encompass your identity, values and long-term goals.

Mastering the Art of Business Development Blog Series
Article Six: Developing A Mission Statement

In the last article I laid out the seven steps for creating a Personal Business Development Plan. We discussed the first step, which is simply to perceive yourself as any other business, which means that you have a clear strategy that includes things such as goals, action items, your brand, valuation, diversification, contingency plans, and much more. As a “business of one”, you can also leverage existing tools and techniques that are widely used by businesses when formulating their strategies and translate these to your individual needs. Step Two is one such tool.