Developing a personal brand is the next step to creating a successful personal business development strategy. Your personal brand is how you communicate to others in the marketplace who you are and what your value is.

Mastering the Art of Business Development Blog Series
Article Eight: Building Your Personal Brand Strategy – Part One

My recent articles have been focusing on how to create your own Personal Business Development Plan, and today we will be discussing Step Four of this process:

1. Perceive Yourself as a Business of One
2. Create a Mission Statement
3. Perform a SWOT Analysis
4. Develop a Personal Brand Strategy
5. Determine Action Items
6. Create a Time Budget
7. Track Your Progress